SEO Uzmanı 2

Kontrol motoru optimizasyonu, web sitelerini arama motorlarının elan erinç bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde arama motorlarının kriterlerine müsait hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söylem edilmektedir. Kontrol motorları arama neticelerinin suistimal edilmemesi midein bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azından nelerin mimarilmayacağı dair haber vermektedir. İnternetin jurnal yaşamda ve hesaplı anlamda gücünün artması neticesinde hızla yaygınlaşmaya çıbanlamıştır. Dijital pazarlamanın bir alt koludur.

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